The Multiple Choices of Prepping for the SAT
THE NEW YORK TIMES | October 3, 2004 | By COELI CARR

Lisa Jacobson, chief executive of Inspirica, a 150-tutor company in New York that specializes in one-on-one test preparation and tutoring, says she has also had to deal with misconceptions about SAT preparation - like the idea that all students will be able to meet the standards of the school of their dreams. "Parents open a college guide, see the median SAT score is 1,350 and say 'My kid's got to get [that],' " said Ms. Jacobson, whose company's Manhattan hourly rates run from $200 to $400. "And we say, 'Where's your child starting?' It totally matters. If he's starting at 1,000, it's going to be hard to get there."

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